# your new insufferable indie post punk sincerity your weaponized authenticity affectation how i hate it so an emergent reactionary cultural artistic and literary trend emphasizing earnestness vulnerability and raw emotion one set firmly against the misperceived and misunderstood irony cynicism and detachment of postmodernism researchers deem it's performative authenticity insufferable a calculated aesthetic of trendy forced hip earnestness excessive sentimentality cheesy saccharine melodrama treating mundane life with excessive self-important significance and a smug self indulgent tone ironic poisoning often results - an altered state wherein one has a diminished capacity for distinguishing between one's own falsely genuine beliefs and genuinely ironic beliefs through an overuse of plastic sincerity this often manifests in either an inability to do nothing but continually state one's unimportant beliefs about (say) uk rock in a genuinely ironic way or by genuinely echoing provocative sentiments once held only sincerely the term is often used to describe the normalization of extremely sincere or wrong views through the use of tumorous hu-mor in online (ie undead) spaces henry swanson: no wait a sec that's wrong er // republic of bob