# new media arcology an alternative more holistic way of thinking about modern media as an open ecology in which rather than one finished final product of rnd nearly every aspect is treated from the outset as an important and interesting part of a whole - together creating an artistically creative space of inter-action the classic example: bungie's marathon - not merely as one failed extraction shooter but as an entire ecosystem of wondrous artefacts - art books animated movies ect - and unique live flan events consider republic of bob an example nma along with [[cloud red (a24 hollywood ai horror movie concept)]] // republic of bob