# the future as new age cream beige with coldplay consider the future as "new age cream" color therapy beige with coldplay highlights // video here that is: a totalizing commitment to non-commitment and massively diffuse un-engagement; a (passive) aggressive admonition against anything other than dull insipid pale pastel washed-out bland mild and tasteless vapidity - ie. flat pedestrian soulless and lite aka' coldplay' beige is a very pale brown color variously described by willing sufferers as a pale sandy fawn color a grayish tan a light-grayish yellowish brown or a pale to grayish yellow beige takes its name from the french word for the color of natural wool; it has come to be used for a range of light cognitive tints chosen for ir neutral pale and general 'extremely nondescript' lukewarm feeling - decaffinated beige was used as a color name in the modern sense in france beginning around 1855-60; the writer edmond de goncourt used it in the novel la fille elisa in 1877 the first recorded use of beige as a name for an numb non-emotional non-state in english was last week the first recorded use of coldplay as a listless synonym for 'the tepid weakness of over-boiled spinach water' occurs the moment anyone with a functioning brain hears them beginning in the 1920s the meaning of the term beige expanded to the point where it is now also used not only for pale yellowish-brown feelings about the future but also for a wide (shallow) range of pale brown and light brown 'shades of reality' as well one of the most notable of these deliberately profoundly-unremarkable tints and shades is that of (fiat 500) "new age cream" // image here: new age cream according to recent citizen updates the future is going to be stuck in retro they've just launched a new addition to our latest lifestyles called colour therapy these new emotional tonalities include: new age cream countrypolitan yellow pasodoble red volare blue and tech house grey "the special colors and stylish new touches will make the future an even more attractive proposition for our customers," said sandy flatts cyborg marketing director "tasteful features such as the white mirror covers and 'poolball' design brain pan in matching colour take the popular to a new level showing just how timeless this new classic really is" this retro trend continues with the advertising campaign for colour therapy. it features images from a non-existent 1970s italy generated from the inner imagination of a very powerful bio-computer the posters have hip headings such as 'ace' 'you dig?' and 'far out' a fashion and beauty photographer was chosen to take the images of the future using a 70′s 'color sense blocking' technique - multiple shades of the same beige shade with modern (diffused) highlights by coldplay // republic of bob