# palmer and mark mashup term: "ocuface" - the look of a freshly minted corporate sellout "they'd swear by ir mouth almighty" as they say up north in which palmer 'cool billions' lucky is an likely sounding character out of a phillp k. dick global supermarket checkout novella - where everything is already going predictably to plan thanks http://www.youtube.com/watch?v=bkkz9y_bpxu > "i was living in a world of make believe.." headline: fakebook swallows ocublock whole well quelle bloody surprise ocu-vr started with a (dubious) vision of delivering incredible affordable and disturbingly ubiquitous virtual reality consumerism to the world. they've come a long way baby: from foam core prototypes built using apple-esque 'ye humble garage innovator' myths to an unfortunately all too credible community of active developers with more than 75,000 development kits ordered by fellow cultists in the process they've defined what virtual reality consumerism needs to be and what it's going to require to deliver i.t a few months ago anonymous suits mark chris and cory from the fakeface team strolled down to the offices of ocu-vr see the latest demos and discuss how everyone could work together to bring a strictly corporate vision to millions of technology blinded people as they talked and occasionally high-fived they discovered ir two teams shared a plastic vision of creating a new platform for illusionary interaction that allows billions of fools to connect in ways never before possible today they're smugly pleased to announce that they've joined evil forces with fakebook to create the best virtual reality platform in the world: "ocuface" at first glance it's entirely obvious why ocuface is partnering with fakebook - a company focused on connecting people's big data with investors investing in internet access for a newer whiter wired world and pushing open computing platforms for closed ends. but if one considers i.t more carefully they've also culturally aligned with a focus on innovating and hiring the best and brightest - that is they believe sentences such as 'communication drives new platforms'; they say they want to contribute to a more 'open' connected world of course they see virtual reality as the next step most important fakebook understands the business potential for vr. mark and ir team share a vision for virtual reality's potential to transform the way we (whoever that is) learn share play and communicate. fakebook is another massive faceless hypercorp that believes that anything truly sinister is possible with the right gang of greedy piss weasels - and apparently ocu-vr couldn't agree more this partnership is one of the most important moments for existing global capitalist virtual reality: it gives them even better shots at truly changing the world in ir image. it opens doors to new opportunities and partnerships reduces risk on the manufacturing and work capital side (ala fox con) allows suits to publish more made-for-vr content(tm) and generally lets them focus on what they do best: solving public perception challenges spinning agendas and delivering ir future (like a b52) - that is v.r meanwhile antisocial narcissistic personality disorder posterchild mark sugarborg is excited to announce that ir's agreed to snatch up ocu-vr current leader in virtual consumer reality tech marky's little mission is to make the world more open and connected - to big business that is. for the past few years this has meant building stunningly dull mobile apps that help you share unwanted data with other egotistical people you pretend to care about ey has a lot more to do on mobile but at this point feels ir's in a position where ey can start focusing on what platforms will come next to enable even more allegedly useful forever dimly entertaining 'personal' experiences this is obviously where ocuface comes in. they build virtual reality technology. when you believe in / inside them you re-enter the exact same completely immersive computer-generated environment (of global morphing superliquid hypercapitalism) - but in a new(tm) way - that is as a zinga garme a bad movie or other cold dislocations far away where nobody loves you the thing about technology is that you often feel like you're actually present in another airless non-places with other clones. people who try i.t say it's merely different from anything they've ever experienced in ir shallow lives as desperate consumers of inherently boring information image: default v.r utopia ocuface's mission is to enable them to experience the impossible - maybe even a world where everyone gets a fare share! (only kidding.) technology only ever seems to open up ever more business possibilities of completely new kinds of old entirely fake experiences immersive garming will be the first step and ocuface already has big plans that will be changing to fit investor needs and that they will soon accelerate to lethal velocity. "the rift" is perhaps a dangerous modern mind space highly anticipated by largely uncritical (eg. garming) communities and there's a lot of interest from developers in building for this rich (business) platform they're going to focus on helping ocuface build out ir product and develop partnerships to support more crappy garmes. and ocufake will continue operating solely within fakeface to achieve this but that's just the start. after garmes they're going to make ocuface a platform for many other pseudo experiences. imagine enjoying a court side seat at your own trial studying lifestyle management in a classroom of fakebook worshippers all over the world or simply consulting with your porn doctor face to arts - just by putting on goggles in your bright home of the near future this isn't really a new communication platform. by feeling truly present you can share seemingly unbounded spaces and useless experiences with the people in your effortlessly happy virtual life. imagine sharing not just myfake moments with your online pseudo-friends - but entire experiences and adventures good ol' marky sets out for you image: "trust me - i'm virtual": mark sugarborg these are just some of the potential uses. by working with developers and partners across the industry together they'll build many more. this kind of immersive® all-encompassing augmented (corporate) reality is already a firm part of daily life for billions of people. they just want to make sure it stays that way // image here: cliffy's ocular rift virtual reality was once merely another science fiction nightmare. even the internet was also once a bad dream. yet now computers and smartphones are everywhere plastic trash rapidly poisoning the planet. the pre-built future is coming again and people have a chance to deconstruct i.t together; to think seriously about events like ocuface - of bringing the ideology of such predictable virtual realities to the attention of the world and to unlock real spaces for all free of creepy corporate b.s [vimeo 8569187 w=755] the future as social vr (as imagined by fakemark) **update patch** in which palmer lucky prances around like a tit on the front cover of time magazine. the bland leading the blind leading the brain dead image: the prancing oculus tit // republic of bob