# on being a marginalized content creator online > spence: you know you think too hard > sam: nobody ever told me that before > ~ ronin (1998) a loose general response to liz ryerson's great post about being a marginalized content creator online firstly on liz's use of a picture of ubu notch's current house in beverley hills; one gets the drift of what's being said here: ie. "why the flock are we busting our art-thing humps when blockhead x has already scooped most of the pie slices for ir fat self?" one simple answer to this is to point out we were never fully inside or part of that particular limited reality to begin with; that it matters little what x thinks ir's doing on ir side of ir electric fence since the rare exotic flowers we help grow on our side look and smell just as good if not better and are far more interesting and strange if intelligent discerning fellow players come to pause and appreciatively breathe in these often infinitely more subtle (emergent) creations fine - who are we loudly advertise what we do / not do with brash memetic fanfares? we're not in the filthy business of business secondly: while neither really a marginal voice or a content creator - the term content always brings to mind styrofoam packing peanuts - what often seems strange 'here' at robert what is the cultural equation (garme rules) regarding precisely how to regard garmes; that is "garmes are everywhere - garme (c)ulture has already won - (therefore) do not take them seriously" perhaps the (often deadly serious) injunction to *not* take garmes serious but instead merely deliberately treat or see them as an awesomepocalyse of fun(tm) is somehow directly linked to what liz calls "endlessly stoking a certain kind of predictability and formulaicness to your audience" that is play nice; give 'em what they (/think they - or you) want - and no real human questions asked. keep it nice 'lite' and clean and family friendly; offend nobody's virtual golfing buddies with strange ideas or your bizarre take on the unnatural nature of modern garme tinged / enabled hyperreality here the oldschool miles davis style of or approach to public relations - aka "the music is everything; everything else is jive" certainly sounds instructive if somewhat conceivably abrupt or unceremonious. yet this particular mode of engagement with what is often (extremely tentatively and dubiously) termed "one's audience" - what or whoever that is - has also been echoed and dependably demonstrated by iron post punk icon henry rollins - ie. "hello i'm here to express something about the pain and fierce joy of existence with directness and strength - and if some dig the vibe great" - and that's it // republic of bob