# chew the hype screw a garme critic > my own saying is: 'create the hype but don't ever believe it' > ~ blockhead simon cowell a quick cheap remix of a mildly confusing post by jed pressgrove video garme hype is typically misinterpreted as positive coverage while video garme criticism is typically misinterpreted as mere "negative" coverage yet just as many players tend to overlook positive criticism so they also often positively hype up 'negative hype' - hype about a video garme which is formed by complaints about 'unnecessarily negative coverage by critics' - and which directly helps sales however such player based excessive publicity exaggerated and extravagant claims sometimes allows 'negative hype' to masquerade as genuine andor intelligent criticism as such garme critics are often viewed as suffering from apparently well-checked cases of "hype" this hype is associated with a know-what's-best-for-garmes mentality a mentality that self proclaimed critics say they battle. such a mentality respects but often doesn't actually understand the basic process of criticism: not to somehow 'engage' with art/entertainment and provide a critical and interpretative analysis - but to step fully outside the mainly unconscious culturally imposed boundaries of what's commonly and uncritically considered worth criticizing when players rise to the know-it-all mentality of pseudo critics when they make definitive statements about a critic's review of a garme with or without playing it themselves they cross the line from being real players to being pseudo critics what happens then is then everyone surrounding and shouting about teh garme in question becomes infected with hype even further reducing the possibility of either players or critics gaining valuable perspective on the whole sad show players invested in teh garme of negative hype foolishly say that "garme critics are supposed to play and analyze garmes." such modern players are however also straight up front and centre p.r stooges who care about and comment on every inherently banal form of negative attention-getting from critics a recent case is the negative hyping outrage over a publicity stunt from "destructive creations" the shay-dee style devs of entirely accurately-titled shooter "hatred" along with a predictably vile trailer destructive creations released a statement designed to further widen the festering wound of "garmergate" in the twitter (as) garme community even though any self proclaimed expert on video garmes should be aware of the medium's countless examples of the positive glorification of murder mayhem and the right to play video garmes violently many pseudo garme critics were predictably shocked by destructive creations' publicity stunt. such shock has directly translated to hatred receiving even more potentially sales-expanding negative attention for what is just another random dreadful ultra-violent and conceptually fascist pos fps 'garme criticism' faces a fundamental fake dilemma when due to feelings of intellectual superiority advertising and p.r are treated as an art form. pseudo critics who want to play judge jury and executioner the easy way (ie. by even playing such ugly product as hatred and actually talking about them) take for granted the false difference between artistic intent and player interpretation. indeed the reason why people often falsely criticize why they feel they have something to offer anything to anyone at all about eg. video garmes is due to this actual inseparability between intent and interpretation in the modern garme space called the garmes industry to condemn or to praise lumps of crapolaware either before or after playing them is often somehow to already state (unconsciously) that the interpretations experiences and reactions of players are irrelevant that's because they might well be irrelevant; that "teh garme" (whatever it is in whatever form) simply exists is often already to have said too much and to little - and therefore perhaps nothing much at all let's chew the trailers up chew the p.r statements; heck why not screw your favorite pseudo garme critic today instead; there's probably a bit more negative fun and hype to be had than eg. some paid industry types jiving on about watchdogs / talking tauto-illogically about ir own bizarre industry // video here // republic of bob