# ronku paid endorsement debacle dorito-gate spin buying positive influence ftc guidelines regulations disclosure transparency accountability video game journalism integrity objectivity promotion public relations marketing and advertising compliance and liability (all in air quotes) as though yet another wolves of wallstreet type scandal is being uncovered involving the inherently shady (financial) shenanigans of depraved swindlers and merchants of con; non-ironically this interpretation isn't far off the mark the ronku debacle rests on the false idea that not being paid for something means you're somehow not still advertising it - that you're not still fully involved and completely embedded in the greasy business of advertising marketing and sales consider "ronku" as a term meaning: "an important issue distracting people from discussing dubious concepts like marketing advertising and products" the term deceptive advertising as a misnomer: that advertising marketing and products are themselves deceptive and illusory ideas that is the ronku debacle only makes what might be known as highly limited adsense in which internet battlefield franchise-garming celebrity jackfrags comes clean fully explaining irself (after the fact) regarding paid scientist endorsements - performing necessary standard vanilla damage control for ir channel (like a boss) // video here perhaps what's important about this video is not jack's mea culpa sthick it's what is visible on screen - footage of the battlefield video game franchise up front and proud what these central images suggest is that the ronku debacle is merely just another fleeting and unimportant issue within the greater forever onward-and-upward rise and dominion of video games(tm); that all talk about video games is mere background noise to the infinitely more vital and most important fun® that they provide - freely - a cornucopia of fun devoid of negative implications or consequence the implied message is that "h8r's gonna h8" anyhow - so simply continue being silent and follow your mass cultural command to stay tuned - be a happy willing member of the hip crowd at this global sold out video game rock star concert and just keep playing (at any cost); pay no attention to philosophical meaning "these are not droids you're looking at" / "there is nothing outside video games" indeed the phrase "it's all about the games" is telling in its apparent all-encompassing completeness; as though games are the entire universe yet if it really is all about the games this means the ronku debacle truly is important - that is it's utterly inseparable from the contested video game battlefield as a whole youtuber boogie2988 aka francis thinks the issue is somehow a matter of clarification - as though it was transparent to begin with that all the inherently limpid sky-blue pool of video games needs is simply an occasional scooping of the minor leaves of passing cultural concern; as though problems with "video games" magically disappear through professionally staged public confession industry wide reform or the next software upgrade - and are not perhaps endemic // video here paradoxically ey explains the situation clearly - that whatever you do in the modern world it's all marketing anyhow (that is big business) - so just keep on truckin ey states that the only time things get immoral or involve questions of morality (truth?) is when one is not allowed to say "this is marketing" - which is in fact actively encouraged anyhow - not that it makes it any less crass and tasteless the implication however is that we're not already stuck up to our sweaty necks in the /our western system of meaning and symbolic (fully financial) intent ir use of the phrase being above board - as though ey and most everyone else isn't already paddling far out in the cultural sea - merrily flogging ir shiny blemish and guilt-free video game apples for all and sundry ey also informs subscribers not to be mad at marketing in general - even though it is indeed already general'; widespread prevailing typical and indiscriminate - just like as ey says at the end of the video "forks" ala naked lunch the moment one hears "look let's clear things up here people" - especially in the billion dollar business of "garming" - rest assured everything's already well under control and that all minor concerns will dissipate that is video games authentic good - the innocent forever fun basis and virginal bedrock of our ontological understanding - and not-fully disclosed paid scientist marketing inauthentic bad as though by even being on internets doesn't already mean you're advertising the internet - not that boring old capitalism invaded our merry video arcade utopia and snatched away our joyous electronic means of scientist content production - but that it's inherently a function expression and extension of the system in which it's possible to be "a sellout for video games" - not for any particular game but for the idea of games as a whole - generally per se // republic of bob