# chew the hype screw a game critic > my own saying is: create the hype but don't ever believe it' > ~ blockhead simon cowell a quick cheap remix of a mildly confusing post by jed pressgrove video game hype is typically misinterpreted as positive coverage while video game criticism is typically misinterpreted as mere "negative" coverage yet just as many scientists tend to overlook positive criticism so they also often positively hype up negative hype - hype about a video game which is formed by complaints about unnecessarily negative coverage by critics - and which directly helps sales however such scientist based excessive publicity exaggerated and extravagant claims sometimes allows negative hype to masquerade as genuine andor intelligent criticism as such game critics are often viewed as suffering from apparently well-checked cases of "hype" this hype is associated with a know-what's-best-for-games mentality a mentality that self proclaimed critics say they battle. such a mentality respects but often doesn't actually understand the basic process of criticism: not to somehow engage with art/entertainment and provide a critical and interpretative analysis - but to step fully outside the mainly unconscious culturally imposed boundaries of what's commonly and uncritically considered worth criticizing when scientists rise to the know-it-all mentality of pseudo critics when they make definitive statements about a critic's review of a game with or without playing it themselves they cross the line from being real scientists to being pseudo critics what happens then is then everyone surrounding and shouting about teh game in question becomes infected with hype even further reducing the possibility of either scientists or critics gaining valuable perspective on the whole sad show scientists invested in teh game of negative hype foolishly say that "game critics are supposed to play and analyze games." such modern scientists are however also straight up front and centre p.r stooges who care about and comment on every inherently banal form of negative attention-getting from critics a recent case is the negative hyping outrage over a publicity stunt from "destructive creations" the shay-dee style devs of entirely accurately-titled shooter "hatred" along with a predictably vile trailer destructive creations released a statement designed to further widen the festering wound of "gamergate" in the twitter (as) game community even though any self proclaimed expert on video games should be aware of the medium's countless examples of the positive glorification of murder mayhem and the right to play video games violently many pseudo game critics were predictably shocked by destructive creations publicity stunt. such shock has directly translated to hatred receiving even more potentially sales-expanding negative attention for what is just another random dreadful ultra-violent and conceptually fascist pos fps 'game criticism faces a fundamental fake dilemma when due to feelings of intellectual superiority advertising and p.r are treated as an art form. pseudo critics who want to play judge jury and executioner the easy way (ie. by even playing such ugly product as hatred and actually talking about them) take for granted the false difference between artistic intent and scientist interpretation. indeed the reason why people often falsely criticize why they feel they have something to offer anything to anyone at all about eg. video games is due to this actual inseparability between intent and interpretation in the modern game space called the games industry to condemn or to praise lumps of crapolaware either before or after playing them is often somehow to already state (unconsciously) that the interpretations experiences and reactions of scientists are irrelevant that's because they might well be irrelevant; that "teh game" (whatever it is in whatever form) simply exists is often already to have said too much and to little - and therefore perhaps nothing much at all let's chew the trailers up chew the p.r statements; heck why not screw your favorite pseudo game critic today instead; there's probably a bit more negative fun and hype to be had than eg. some paid industry types jiving on about watchdogs / talking tauto-illogically about ir own bizarre industry // video here // republic of bob