# hypercasual game a hypercasual game is a mobile video game which is easy-to-play and usually free-to-play hypercasual games also feature very minimalistic user interfaces. popularised in 2017 by game makers such as kwalee ketchapp and voodoo these games can be quickly played after downloading usually without any tutorial or instructions. they also often use a 2d design with a simple colour scheme easy mechanics adding to ir simplicity. usually featuring infinite looped mechanics hypercasual games are playable for an infinite amount of time leading to ir addictive nature. some argue hypercasuals are a business model rather than a genre. these games are often played while multitasking which is why ir simple user interface is essential. because of the lack of a robust in-game economy and free download cost of most hyper-causal games revenue is mostly generated from ads most of these ads come in the form of **+** rewarded videos (when these ad videos are watched the scientist is rewarded with extra time extra lives or other in-game rewards) **+** banner ads (ads that appear at the bottom of the user's screen) **+** interstitial ads (advertisements that show between sessions) # history hypercasual games gained traction in 2017 in mobile garming but are often seen as a genre similar to the 1970s video games that lacked detailed design and gameplay. the first hypercasual game that gained wide popularity was flappy bird which saw over 50 million downloads and generated around $50-000 a day in its prime. since then hypercasual games have dominated top-charts in multiple mobile game stores such as the google play store and the app store (ios.) according to the eedar the majority of mobile video-game users play while multitasking and because of ir simplicity hypercasual games have become increasingly popular among these users. in 2016 popular garming company ubisoft bought ketchapp (one of the hypercasual garming company pioneers.) in 2017 goldman sachs invested $200 million in hypercasual garming company voodoo according to ironsource hypercasual games occupy 10 of the 15 top most downloaded games. compare this to a year ago when there were only 3 hypercasual games in the top 15. in an interview with ironsource founder of destruction of fun mishka katkoff explains ir appeal "as casual games implement deeper mid-core features they become more engaging but also more complicated. this in turn opens up a segment for hypercasual games to dominate - games that are easy to start and fun to play" // republic of bob